IntelliContact Becomes iContact on June 5
As of June 5, 2007, IntelliContact, the leading email marketing and blogging application will be called iContact. The new name is shorter and easier, and reflects the Company's growth.
Durham, NC (PRWEB) May 24, 2007 -- Broadwick Corp. is pleased to announce that as of June 5, 2007, its email marketing and blogging application IntelliContact will be called iContact.
According to Co-Founders Ryan Allis and Aaron Houghton, name is being shortened to make it easier to say and remember, and reflect the growth of the company. Over the past four years, Broadwick has grown from a small two-person entrepreneurial start-up to a company with 54 employees and over 10,700 customers.
In an open letter to all IntelliContact customers and partners, Allis, CEO of Broadwick commented, "Today, we are starting to become an offline brand and want a name that can scale to the offline world of radio, billboards, and television. We wanted a name that would be easier to remember, easier to say, and easier to spell. iContact was already within the name IntelliContact and many of our fans, customers, employees, and investors already referred to us as iContact, so it naturally came up as an option when we sought something easier."
Aaron Houghton, Chief Innovation Officer, commented: "Also important to our decision was the fact that "Eye Contact" in its physical form is the basis of effective human communication and with "iContact" we want to be the basis of effective online human communication."
The corporate name - Broadwick Corp - will stay the same although the company will do business as and be known as just iContact going forward. The same great team behind IntelliContact will be behind iContact.
"IntelliContact has evolved as a product," said Allis. "We started with just email marketing. Then we added surveys and autoresponders in 2004, then RSS feeds in 2006, then blogging in 2007. Our email marketing tool has turned into an online communication platform. And this is our focus for the future. We want to create a single web-based application that allows businesses to manage all of their online communications in one place while still being a rockstar email marketing app as well!"
Instead of the IntelliContact's current slogan "We Simplify Email Marketing" the slogan for iContact will be "We Simplify Communication." "This statement encapsulates what we are truly trying to accomplish in the next four years," Houghton noted.
"We have included the customers in the process," Allis said. "We believe in being a transparent company and appreciate the tremendous input they have provided." The complete open letter and customer comments on the change can be found at www.intellicontact.com/blog
Additional information on the logo goals, design, and elements is available in this Word document on the iContact logo selection. A larger jpeg of the iContact logo is available here.
About iContact
With more than 10,000 customers, iContact allows organizations of all sizes to easily create, send, and track email newsletters, RSS feeds, and blogs. Market leaders like Vonage, Symantec, International Paper, LG Electronics, ReMax, United Colors of Benetton, and Centex Homes, use iContact to build stronger relationships with their customers and prospects at a fraction of the cost of traditional marketing methods. iContact, designed for the SMB market and iContact Enterprise, designed for mid-sized to large organizations, are both available at www.icontact.com (as of June 5).
For media inquiries, including free software reviews, contact Chuck Hester, APR, Director of Corporate Communications, chuck@icontact.com or (919) 459-1451.
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