BuzzBack Market Research Among Finalists for MRS/ASC Technology Effectiveness Award
Prestigious international award honors outstanding innovation in research.
New York City, NY (PRWEB) September 25, 2007 -- BuzzBack Market Research is proud to announce its selection as a finalist for the international Market Research Society and Association for Survey Computing Joint Award for Technology Effectiveness 2007 for its eCollage™ and Verbatim Viewing consumer research tools. The annual MRS/ASC award recognizes outstanding innovation and excellence in the application of software or technology to market, opinion and social research.
BuzzBack’s eCollage is based on the offline qualitative collaging technique, where respondents use pictures as catalysts in expressing emotions online. This reduces the dependency of accessing rational (opposed to emotional) thoughts. Expression through pictures, along with follow-up open-ends, yields much richer understanding than through words alone. In side-by-side studies with and without eCollage, 50%+ more text is generated in open-ended follow-ups, with the text responses being significantly more emotionally based versus open-ends alone.
The Verbatim Viewing technology is the firm’s most recent product to turn an emerging Internet development into a Market Research innovation. This new reporting technology helps navigate open-ended qualitative responses more quickly, dynamically and efficiently than traditional techniques.
These tools are among BuzzBack’s patent-pending suite of cutting-edge Web-based applications that collect deep insights to the 90% of human expression that’s non-verbal, including subconscious emotions and attitudes that drive consumer behavior and decision-making.
“We are thrilled with securing a place in this esteemed competition,” said Carol Fitzgerald, BuzzBack’s President, “Since 2000, our company has been pioneering Web-based research and this honor acknowledges how our ground-breaking tools truly capitalize on the Web’s promise to get at more meaningful consumer insights.”
The final winner will be announced on December 10th 2007 at the Research Excellence and Effectiveness Awards Ceremony in London.
About BuzzBack Market Research: Operating from its New York headquarters and European office in the U.K., BuzzBack Market Research provides creative, full-service, custom, online market research solutions. BuzzBack develops and implements new tools and technologies to provide fast, meaningful and actionable insights via more efficient methodologies and a more engaging respondent experience.
For more information plus online demonstrations of BuzzBack’s tools, visit www.buzzback.com
For BuzzBack U.S./Canada, contact Carol Fitzgerald at 646-519-8010 and info @ buzzback.com
For BuzzBack Europe, call Martin Oxley at +44 (0)20 8622 4422 and moxley @ buzzback.com
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