Exhibitgroup/Giltspur and Becker Group Join Forces to Expand Breadth of Offerings for Clients Worldwide
Two Leading Experiential Marketing Agencies Join Forces to Expand Services for Growing Client Roster
Chicago, Ill. (PRWEB) November 21, 2008 -- Exhibitgroup/Giltspur (EG) and Becker Group today announced that they are joining forces in order to provide clients with a broader, integrated service offering and global support. Since Becker Group's acquisition by Viad Corp (NYSE: VVI) in January 2008, EG and Becker Group have worked closely together to capitalize on their collective creative talents and capabilities, including collaboration in creating and executing The Chronicles of Narnia: The Exhibition.
 Effective immediately, Becker Group will become an integral part of EG's operations. As a part of this change, Becker Group's branded entertainment services and touring exhibits will be integrated into EG's already robust suite of experiential marketing services. Becker Group's experiential marketing business creating interactive holiday experiences will continue to operate under the Becker Group name and will offer additional retail solutions in partnership with EG's growing egRetail℠ business.
EG and Becker Group will have a combined network of over 110 creative and design professionals worldwide.
John Jastrem, president and chief executive officer of EG said, "We have been enormously impressed with Becker Group's creative talents and client-centric approach. Now our global creative and design network will be unparalleled in its ability to create immersive attendee experiences. The addition of Becker Group allows us to cross-pollinate the very best ideas in B-to-B, B-to-C, and entertainment experiences across a wide range of venues. This change also allows EG to extend sponsorship and partnership opportunities for our clients with leading entertainment companies such as Disney and Warner Bros. through these leading exhibitions and experiences."
The combination of the two businesses also expands offerings to leading real estate and consumer venues worldwide.
Bryceon Sumner, president of Becker Group said, "Increasingly, clients at both companies are seeking creative and integrated marketing solutions to drive foot traffic to their venues. In 2008, we worked with several clients to combine Becker Group's expertise in creating exciting holiday experiences with EG's retail design and high-quality production capabilities to great effect. Our clients have responded well to our collaborative efforts with EG in providing high-quality environments and worldwide coverage. Because of this success and the forthcoming Harry Potter: The Exhibition and other branded entertainment initiatives, we feel that this is the right time to bring our two companies closer together. We are excited to expand this combined offering to all of our clients."
About Exhibitgroup/Giltspur
Exhibitgroup/Giltspur (EG) is an award-winning experiential marketing agency known for creating meaningful and memorable connections between leading companies and their customers. By producing powerful brand experiences through exhibits, events, mobile marketing tours, permanent installations, and temporary retail environments, EG helps clients accelerate the sales process, deepen brand loyalty and consistently deliver superior results. The company also creates branded entertainment experiences that surprise and delight audiences worldwide. Backed by the financial strength of its parent company, Viad Corp (NYSE: VVI), EG employs more than 600 industry experts in 28 client care centers throughout the world. For more information, please visit www.e-g.com
About Viad
Viad is an S&P SmallCap 600 company. Major operating companies include GES Exposition Services, Exhibitgroup/Giltspur, Becker Group, Brewster and Glacier Park, Inc. For more information, please visit www.viad.com.
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