Faith-based Marketing: The Guide To Reaching 140 Million Christian Customers Hits #3 On Amazon's "Movers And Shakers" List
Hutchins and Stielstra, recently featured on Fox & Friends, USA Today MSNBC and Neil Cavuto/Fox Business, unveil innovative, one-of-a-kind "how to" manual that teaches businesses how to tap into America's largest niche market.
Franklin, TN (PRWEB) May 14, 2009 -- Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers (Wiley and Sons Publishers, April 27, 2009, www.faithbasedmarketing.com) recently landed at #3 on Amazon's "Movers and Shakers" list. Amazon's Movers & Shakers index identifies, by category, the biggest gainers in sales rank at Amazon.com in the past 24 hours. The current ranking highlights the present market demand for this one-of-a-kind book.
Recently featured on Fox & Friends, USA Today, MSNBC and Neil Cavuto/Fox Business, marketing experts and authors Bob Hutchins and Greg Stielstra have collaborated to offer an innovative manual that provides resources to build a better relationship between business and believers by helping them truly understand and respect each other. The book's "Serve, Don't Sell" strategy is the key to building brand loyalty with the nation's 140 million Christian consumers.
"Christian Americans are the single largest audience segment in the country," says Hutchins. According to the American Religious Identification Survey, 76% of American adults self-identify as Christians. Because the population is split roughly 50/50 along gender lines and because 74% of US population is white, we can say there are more Christian Americans than white Americans, and male or female Americans."
"If you approach them correctly you can have tremendous success as The Passion of the Christ and The Purpose Driven Life illustrate, but that success requires marketers understand Christians' values, taboos and 'hot buttons.' The size of the opportunity is enormous for those who do it right," Stielstra adds.
With a combined 30 plus years of experience in the faith based marketing arena, Stielstra and Hutchins' revolutionary "how to "manual explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book and its companion website also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how.
For more information on Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers, please visit www.faithbasedmarketing.com and http://www.faithbasedmarketing.com/media
About the authors:
Greg Stielstra (Franklin, TN; www.pyromarketing.com) was a marketing executive for sixteen years at the world's two largest Christian publishers: Thomas Nelson and Zondervan where he oversaw marketing for The Purpose Driven Life, the bestselling hardcover book in American history (30 million copies in the first 3 years). An expert in word-of-mouth, faith-based, and social network marketing, Greg speaks regularly for the Word of Mouth Marketing Association and at other events, including the Forbes CMO Summit. His work has been covered by The Economist, Advertising Age, Point Magazine, Business Week, Forbes, Wireless Age, Publisher's Weekly, Knowledge @ Wharton, and the Wharton Leadership Journal. He is EVP, Director of Integrated Delivery for The Buntin Group, the largest ad agency in Tennessee.
Bob Hutchins (Franklin, TN) runs Buzzplant (www.buzzplant.com), an Internet marketing agency targeting the faith/family market. He led the online campaign for Mel Gibson's The Passion of the Christ, and The Chronicles of Narnia movie. His client/partner roster includes Time-Life, General Motors, Twentieth Century Fox, INO Records, Disney, Warner Brothers, Thomas Nelson Publishers and Zondervan. He is co-founder of The Faith-Based Marketing Association and Ground Force Network, and has been featured in The New York Times, Wall Street Journal, Wired Magazine, Fortune Magazine, MarketingVOX, American City Business Journals, Dallas Morning News, and television/radio media.
For interview opportunities please contact:
Lesley Burbridge-Bates/Tracy Cole
Rogers & Cowan
310.854.8170/615.568.2988
lburbridge @ rogersandcowan.com
tcole @ rogersandcowan.com
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